What is Search Engine Optimization?
Search Engine Optimization is the process of setting up your website to increase the number of visitors. This is an ongoing, time consuming process, which is why a majority of companies hire Search Engine Marketing consultants to perform this task. A Search Engine Marketing firm frees you up to focus on your core competencies. Search Engine Optimization includes:
- Creating professional, easy to read, keyword-rich content
- Proper coding of the Title tags of each page
- Proper coding of the Meta content of each page
- Proper use of alt tags for images
- Proper use of link building
- Proper use of page names, titles, & content specific pages
- Submission to the internet search engines
- Inclusions into business related directories for strong in-bound links
- Properly providing these services is rarely done by most amateur optimization consultants, yet it is extremely important to do each one correctly.
Your Content plays a large role!
Search Engine Optimization truly starts and ends with the content of the website. Creating unique content that is correctly written is one of the best ways to increase your ranking. Search engines crawl billions of web pages every month, and from those billions of web pages they need to determine, through their complex and proprietary algorithms, which sites are going to rank near the top. While there are a number of factors that play into this, content is the most important part. After writing the targeted content, the need to perform the other optimization steps take place. This includes properly coded Page Title & META tags, inclusion into quality directories, submissions to the top search engines, and a sensible keyword optimization will help your website increase rankings.
Pitfalls of Search Engine Optimization
Search Engine Optimization is an extremely important part of your website, but remember that it is not the only thing to care about. Your website must still be able to communicate a strong message, and should not confuse viewers with additional “optimized” content for the sake of gaining a few ranking spots. Visitors these days are smart; they see that type of a website more as spam than a legitimate source of information. Notice that there are some websites around the internet that have high ranking, but the second you visit the website you have a strong desire to click away. Some of these sites are known as “over-optimized”. Beware of going down this path. You may obtain nice search engine rankings, but no one will bother reading your site or contacting you, as you have successfully made an incredibly confusing, yet high-ranking site. If you receive a lot of traffic, but few leads, this is potentially what is happening to you. It can’t be said enough, content is king on the internet.
We believe in doing the right things when it comes to Search Engine Optimization, and with tens of thousands of internet searches to our clients, what we do works. We use ethical tactics – not spam tactics, and if you stay the course and stay involved with us, your rankings will follow!
Search Engine Marketing:
Ever wanted top rankings and immediate visibility for your website? This is the result achieved by the search engine marketing campaigns offered by COP Communications. Together with the highly successful keyword advertising campaigns offered by Google AdWords and Yahoo Search Marketing, our experts can drive the most highly desirable visitors to your website at a fraction of the cost you may currently be paying for other marketing avenues. Best of all, this program allows even small businesses to compete against larger entities while delivering outstanding results at low costs. Contact us today to learn more about how COP’s search engine marketing services can help your website achieve top rankings.